Geoffrey A. Fowler / Wall Street Journal:
- Emily Prapuolenis /WSJ
The device that will succeed in reinventing television has to conquer a devilishly simple task: deliver the entertainment you want, as quickly as possible.
Amazon.com has taken a significant step in that direction with its new Fire TV set-top box, though it has yet to fully crack the problem. Fire TV’s impressive evolution of the TV-watching experience is a remote control that lets you quickly search a world of Internet video, game and app content with only your voice.
With Fire TV, getting from an idea—say, let’s watch an old “Star Trek” episode—to full phaser action on your big screen has never been faster. But it comes with a price: your devotion to Amazon.
