Natasha Lomas / TechCrunch:
The BlackBerry that’s in the process of reinventing itself is an increasingly cross-platform creature — retrenching to serving its enterprise core by seeking to help them manage the bring-your-own-device wave that decimated its previous business.
Mobile device management — or rather the broader ‘enterprise mobility management’ field — is not BlackBerry’s only cross-platform play though. BBM, its relatively recently liberated messenger client, is another strand the company is factoring in to its future revenue pie.
The BlackBerry that’s in the process of reinventing itself is an increasingly cross-platform creature — retrenching to serving its enterprise core by seeking to help them manage the bring-your-own-device wave that decimated its previous business.
Mobile device management — or rather the broader ‘enterprise mobility management’ field — is not BlackBerry’s only cross-platform play though. BBM, its relatively recently liberated messenger client, is another strand the company is factoring in to its future revenue pie.
