Apple has rebranded its iOS in the Car initiative as CarPlay, and unveiled Ferrari, Mercedes-Benz and Volvo as the first partners to build it into their vehicles.
Originally announced at Apple’s WWDC conference in 2013, iOS in the Car aimed to connect iPhones into in-car information and entertainment systems.
The rebranding was announced this morning at the Geneva International Motor Show, making it clear that CarPlay is the in-car equivalent to Apple’s AirPlay technology in the living room.
